Bringing the cloud down to earth.
CleanSlate Technology Group.
CSTG is a cloud consultancy. They were in dire need of a rebrand and website to appeal to their high-tech clientele. I was asked by their agency to lead the rebrand and write the CSTG website.
Deliverables: Brand messaging & positioning, website, display ads, and case study.
A light-hearted tone for hard-wired guys.
Tallman Equipment.
Tallman Equipment Co. is a well-known and respected manufacturer and reseller of gear for linemen and the industry. They asked me to write a series of blogs to help their SEO and marketing efforts, plus support the launch of an updated website.
Deliverables: Blogs.
Rollin' across America.
2022 Newmar Resort Guide.
The premier manufacturer of RVs publishes an online resort guide every year. For 2022, they wanted to highlight 50+ of the best, most luxurious RV resorts nationwide. I was asked by their agency to write this year's guide and update amenities and more.
Deliverables: Resort guide.
Rebrand. Rewrite. Reimagine.
Netfor.
Netfor was prime for a rebrand and reimagining. A well-regarded IT technology company transitioning into a BPO provider, they have a big vision of the future. Their agency asked me to help develop the look, feel, and tone that would launch them toward their destiny.
Deliverables: Brand messaging & positioning, website, display ads, and more.
Synthetic biology gets real.
Beckman Coulter Life Sciences.
Beckman Coulter's agency asked me to jump in and help with campaign concepting and writing for a campaign to promote synthetic biology tools. SynBio – as the kids call it – holds tremendous promise to solve some of the most pressing challenges facing humanity today. SynBio labs are, literally, building better tomorrows for all of us.
Deliverables: Concepts, landing page, emails, display ads, and video scripts.
Helping companies reimagine & reinvent themselves.
Branding.
I was involved in three branding exercises in 2021. I ran two (what I call) brand-lite exercises focused on messaging, which also turned into new websites. The third brand project was much more in-depth, in which I was the brand writer. I'm happy to share some of the messaging work, but I'm a freelancer, so I'm not comfortable displaying it. Plus, honestly, they're decks. How sexy is that?
Deliverables: Brand messaging & positioning.
