Healthcare systems from NYC to AZ.
My favorite spot.
I've worked with several healthcare and medical device clients. Starting at MJHS in NYC then working across America, from Detroit to Indianapolis to Tucson and beyond. Leveraging heartfelt stories, I've created and produced dozens of campaigns over the years. This spot is one of my favorites.
Clients: Roche Diagnostics, Zimmer Biomet, Metropolitan Jewish Health System, St. John Providence Health System, Ascension St. Vincent, Carondelet Health Network. Deliverables: TV, digital, radio, print, OOH, etc. Agencies: Publicis & Finelight.
Every company has a story.
Accu-Chek Aviva.
It took us a little over 30 days to pitch this concept, find the talent, shoot it, cut it, and get it on air. I also worked on other Roche brands. Much of the work was technical but we did our best to make it relatable and human-centric. Below you'll see a couple of examples.
Deliverables: TV, digital, print, brochures. Agency: Publicis. Role: Associate Creative Director.
Old school DRTV.
Elderplan Medicare.
If you were in the biz back when Part D was rolled out, then you remember the mad rush to get something on air fast. This spot looks a little dated now but it was so tightly constructed and spot on (thanks to a wonderful CD) that its CPL was nearly as low as our print CPL.
Deliverables: TV spots (120, 60, & 30), radio, print, digital. Agency: Finelight Strategic Marketing. Role: Writer.
A few examples of long form.
Print and more.
From Medicare to healthcare and medical devices, I've written my fair share of long-form copy. At right (or above on mobile) and below are just a few examples.
